{"id":2850826,"date":"2025-04-18T02:43:03","date_gmt":"2025-04-18T07:43:03","guid":{"rendered":"https:\/\/onthinktanks.org\/?p=2850826"},"modified":"2025-05-20T08:45:38","modified_gmt":"2025-05-20T13:45:38","slug":"chapter-6-communications-and-outreach","status":"publish","type":"post","link":"https:\/\/onthinktanks.org\/articles\/chapter-6-communications-and-outreach\/","title":{"rendered":"Chapter 6: Communications and outreach"},"content":{"rendered":"<p><span data-contrast=\"auto\">This chapter explores the various communication outputs produced by student-led think tanks to ensure their work reaches their key audiences.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A strong communications and outreach strategy ensures your student-led think tank\u2019s work reaches your target audience, and attracts new members as well as potential funders. Some student-led think tanks have dedicated communications teams that develop strategies to ensure their work is reaching the target audiences.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Communications outputs from student-led think tanks include:<\/span><\/b> <span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"><strong>Regular newsletters:<\/strong> <\/span><a href=index-4032.html><span data-contrast=\"none\">GROW<\/span><\/a><span data-contrast=\"auto\"> distributes newsletters to its audience, providing timely insights on key issues. Recent topics include gender bias in AI and pop culture moments such as <\/span><i><span data-contrast=\"auto\">Oppenheimer<\/span><\/i><span data-contrast=\"auto\"> and <\/span><i><span data-contrast=\"auto\">Barbie<\/span><\/i><span data-contrast=\"auto\">, and their relevance to public policy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\"><strong>Social media channels:<\/strong> Student-led think tanks actively use social media platforms such as Instagram, X (formerly Twitter), and LinkedIn. <\/span><a href=index-4033.html><span data-contrast=\"none\">Warwick Think Tank<\/span><\/a><span data-contrast=\"none\"> and <\/span><a href=index-4034.html><span data-contrast=\"none\">STEAR<\/span><\/a><span data-contrast=\"none\">, for instance, have over 1,400 followers on Instagram, where they share updates on their publications, recruitment opportunities, and events. GROW posts actively on different social media platforms, including <\/span><a href=index-4035.html><span data-contrast=\"none\">LinkedIn<\/span><\/a><span data-contrast=\"none\">, sharing their work in both English and French.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Podcasts:<\/strong> Warwick Think Tank has a podcast titled <\/span><a href=warwick-think-tank-society_we-are-delighted-to-introduce-fulcrum-the-activity-7307408933495676928-oatd69c1.html><span data-contrast=\"none\">Fulcrum<\/span><\/a><span data-contrast=\"auto\">, where they bring in guests to further expand on their research topics.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Forums\/seminars\/open events:<\/strong> STEAR organises events on Europe-Asia relations using various formats, including speaker panels, Q&amp;A sessions, and town halls.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong>Policy briefs: <\/strong><a href=index-4036.html><span data-contrast=\"none\">STEAR<\/span><\/a><span data-contrast=\"auto\"> regularly publishes policy briefs on its website. Recent topics include Pakistan\u2019s smog crisis, Italy\u2019s youth unemployment challenge, and South Korea\u2019s declining birth rate. <\/span><a href=index-4037.html><span data-contrast=\"none\">GROW<\/span><\/a><span data-contrast=\"auto\"> also produces policy briefs, with recent outputs about pre-trial custody in France, and the freedom of press in France.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Publications (books, research outputs, essays):<\/strong> <\/span><a href=index-4038.html><span data-contrast=\"none\">Warwick Think Tank<\/span><\/a><span data-contrast=\"auto\"> regularly publishes articles on topics such as foreign affairs, healthcare, education, technology, and the environment. \u201c<\/span><a href=index-4039.html><span data-contrast=\"none\">Epis Magazine<\/span><\/a><span data-contrast=\"auto\">\u201d is a <\/span><span data-contrast=\"none\">quarterly publication by EPIS Thinktank, featuring academic articles from experts and students in politics and international relations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Personal meetings\/closed events:<\/strong> Student-led think tanks also engage with stakeholders through online and in-person meetings and closed events.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<blockquote><p>\u201cThe think tank is present on various social media: Instagram, LinkedIn, Facebook, X and Threads. Nevertheless, we are mainly using Instagram and LinkedIn, on which people are the most receptive&#8230;.Regarding policy briefs and recommendations that are addressed to a specific audience, we are directly sharing the content with them via email, and trying to organise personal meetings with them to discuss the result of our research.\u201d<\/p><\/blockquote>\n<p><i><span data-contrast=\"none\">&#8211; Generation for Rights over the World (GROW)<\/span><\/i><\/p>\n<hr \/>\n<p><b><span data-contrast=\"auto\">CASE STUDY:<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">STEAR has a dedicated Communications team that promotes the think tank&#8217;s activities, events, and publications across several media platforms to reach the targeted interested groups. It also monitors communication performance and researches new ways of interacting with our audiences. It publishes research and policy pieces on its website, sends monthly email newsletters, promotes its events and publications on social media (Instagram, X, LinkedIn), hosts online speaker events open to the public, and publishes the STEAR Journal with longer research pieces on its website.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Further reading:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p>\n<ul>\n<li><a href=index-4040.html><span data-contrast=\"none\">Think Tank Communications Health Check &#8211;\u00a0 tool designed to help think tanks and research institutes to refine and improve their communications<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<li><a href=index-4041.html><span data-contrast=\"none\">OTT Series: Think tanks and communications<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This chapter explores the various communication outputs produced by student-led think tanks to ensure their work reaches their key audiences.\u00a0 A strong communications and outreach strategy ensures your student-led think tank\u2019s work reaches your target audience, and attracts new members as well as potential funders. Some student-led think tanks have dedicated communications teams that develop [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[3563],"class_list":["post-2850826","post","type-post","status-publish","format-standard","hentry","tag-student-led-think-tanks","article-types-research","people-selenge-dima","series-build-a-student-led-think-tank-guide","theme-communications","theme-funding-and-support-think-tanks","theme-governance-and-management","theme-research","theme-understanding-think-tanks"],"acf":[],"_links":{"self":[{"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/posts\/2850826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/comments?post=2850826"}],"version-history":[{"count":3,"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/posts\/2850826\/revisions"}],"predecessor-version":[{"id":2850861,"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/posts\/2850826\/revisions\/2850861"}],"wp:attachment":[{"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/media?parent=2850826"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onthinktanks.org\/wp-json\/wp\/v2\/tags?post=2850826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}